What are the advantages to using mobile marketing research?
What will be an ideal response?
Mobile market research offers several key advantages to researchers. First, people tend to have their smartphones with them all the time. Research done through mobile devices lessens researchers' reliance on consumers' memories and facilitates "in the moment" research, such as immediately after a purchase. In addition, the GPS receivers and other instrumentation in smartphones and tablets enable researchers to gather information about what people actually do, without asking survey questions.
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Taylor originally picked ____ as the equilibrium real federal funds rate, which was equal to its historical average.
A. 1 percent B. 2 percent C. 3 percent D. 4 percent
Which one of the following assumptions or principles most logically supports the preparation of a single set of consolidated financial statements that combines the financial information of several wholly owned but separately identifiable businesses?
A) historical cost B) industry practices C) reporting entity D) materiality
If Tyrol Willow, the sole stockholder of Willow Hardware, withdraws cash of the business to purchase a family car, the business should record this use of cash with an entry to:
A. Debit Cash and credit Cash. B. Debit Dividends and credit Cash. C. Debit Cash and credit Dividends. D. Debit Cash and credit Salary Expense. E. Debit Accounts Payable and credit Cash.
Which of the following statements would need to be documented in a report?
A) Tornadoes caused extensive loss of property and lives in Missouri. B) You can get an idea of how dangerous a tornado is by its rating. C) Damaging winds, common in strong tornadoes, caused problems for the residents of Missouri. D) The Fujita-Pearson tornado scale rates tornadoes with wind speeds of 261 to 318 miles per hour as F5 storms.