Getting customers to use a higher-quality or newer version of a product is called full-line selling.
Answer the following statement true (T) or false (F)
False
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Which of the following is not a way to encourage and foster innovation?
A. creating an innovation strategy B. supporting innovation with investments of time and money C. withholding raises and promotions when innovation attempts don't work out D. getting commitment from top managers E. obtaining the necessary human resources
The ultimate outcome of relationship marketing is a unique company asset called a marketing network, consisting of the company and its supporting stakeholders — customers, employees, suppliers, distributors, retailers, and others
Indicate whether the statement is true or false
Which of the following statements is incorrect?
A. Accepting a special order will involve incurring unit-level costs. B. Eliminating a business segment often allows a company to avoid some facility-level costs. C. An outsourcing decision typically affects only product-level costs. D. Facility-level costs generally are not relevant in special order decisions.
The original goal of scientific management was to ______.
a. ensure fair treatment of employees b. stop job specialization c. maximize performance d. scientifically interact with employees