Outdoor advertising would best be suited for a company whose communication objective is to
A. expand exposure time of its advertising messages.
B. explain a complex product advantage.
C. attain brand awareness.
D. create an attitude change.
E. stimulate product trial for a new gadget.
Answer: C
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Which of the following is one of the "Four Ps" of marketing?
A. Planning B. People C. Promotion D. Purpose
Mallard Corporation uses the product cost concept of product pricing. Below is cost information for the production and sale of 45,000 units of its sole product. Mallard desires a profit equal to a 12% rate of return on invested assets of $800,000. Fixed factory overhead cost $82,000 Fixed selling and administrative costs 45,000 Variable direct materials cost per unit 5.50 Variable direct labor
cost per unit 7.65 Variable factory overhead cost per unit 2.25 Variable selling and administrative cost per unit .90 The unit selling price for the company's product is: A) $19.35 B) $15.75 C) $22.05 D) $21.25
Social loafers:
A. give 100% both individually and in a group setting B. are shy and reserved in company social settings C. strive to be recognized as an outstanding performer in a group setting D. avoid exerting maximum effort in group settings because it is difficult to pick out individual performance E. usually cause group infighting by intentionally creating conflict.
A favorable direct materials cost variance occurs when the actual direct materials cost incurred is less than the standard direct materials cost
Indicate whether the statement is true or false