The Offshore Sailing School in Jersey City, New Jersey, offers a basic sailing course, which takes place in three days over two weekends, for $495. Students enrolled in the course attend classroom sessions that cover the theory and technology of sailing and receive hands-on sailing instructions in the water that introduces them to all fundamental sailing skills. Student participation in the Offshore Sailing School's classroom sessions and hands-on sailing instructions illustrates the ________ characteristic of services.
A. Intangibility
B. Heterogeneity
C. Perishability
D. Versatility
E. Simultaneous production and consumption
Answer: E
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When composing an email message,
a. ideas should be organized inductively when the message contains good news or routine information. b. just be direct, since such communications are routine. c. present the information in the order it is likely needed or will be best received. d. avoid repeating information that is in the subject line in the opening sentence.
President Bill Clinton attempted to protect American firms from foreign competition by placing a government tax on Japanese automobiles imported to the United States. President Clinton's goal was to raise the price on Japanese imports, thereby encouraging American consumers to purchase American-made automobiles. The tax the President threatened to impose is an example of a ________.
A. boycott B. sanction C. tariff D. subsidy E. quota
A strategy used to add new businesses that produce unrelated products or are involved in unrelated markets and activities is called a ________ strategy.
A. differentiation B. concentric diversification C. conglomerate diversification D. concentration E. vertical integration
To engage high-potential individuals at all levels of the firm, it is essential for CR values to be _________________ throughout the company.
a. posted b. spoken of c. codified and distributed d. identified and spoken of