Using an example, contrast behavioral loyalty and attitudinal loyalty to a product
What will be an ideal response?
Student answers will vary.
James shows high behavioral loyalty to 2Wheels because he buys a lot of 2Wheels products. Sara shows high attitudinal loyalty to 2Wheels because she is very committed to the 2Wheels brand.
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Which of the following are intermediaries that receive fees for facilitating transactions in markets such as real estate, food, and used equipment in which there are a lot of small buyers and sellers?
A) manufacturers' agents B) selling agents C) commission merchants D) merchandise brokers E) sale mediators
Ralph believes it is ethically permissible to bribe a foreign government official to gain a contract
He reasons that not only will the contract bring him a great deal of profit, but it will also create jobs, and nobody will be directly harmed in the process. Ralph's beliefs are in accord with which of the following theories of ethical thought? A) act utilitarianism B) rule utilitarianism C) deontology D) humanism
The manufacturer of the George Forman grill has produced a 30-minute sales pitch in the form of a talk and demonstration show to be aired on local cable TV channels. This is an example of an infomercial.
Answer the following statement true (T) or false (F)
A clause in a mortgage loan contract requiring the borrower to purchase homeowner's insurance is an example of
A) a restrictive covenant. B) a collusive agreement between mortgage lenders and insurance companies. C) both A and B of the above. D) neither A nor B of the above.