What is required by the principle of subordination?

A) all statements at a given level be of differing importance
B) material descends in importance from general to specific
C) material be given similar levels of importance
D) specific material is presented first


B

Communication & Mass Media

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Why would a person converge by using “company lingo” when speaking with a coworker?

What will be an ideal response?

Communication & Mass Media

CPM is a comparison tool used in marketing. However, unless you have another station or medium with which to compare CPM, the figure is meaningless

True False

Communication & Mass Media

When considering the rate of speech, speakers should remember that __________.

A. persuasive speakers talk at a speed that is faster than average. B. persuasive speakers talk at a speed that is slower than average. C. regional differences in speech rates are getting larger. D. successful speakers vary considerably in their rate of speech.

Communication & Mass Media

What is the form of reasoning that begins with broad claims that listeners accept and then moves into specific claims?

A) the Toulmin model B) a warrant C) a claim D) deductive reasoning E) inductive reasoning

Communication & Mass Media