What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?
A. obtaining a seal of approval to reduce consumers' risk and encourage purchases
B. providing free trials of the new product
C. adding new attributes to the product
D. changing the perceived importance of attributes
E. changing beliefs about the extent to which a brand has certain attributes
Answer: C
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