With the aid of a strategic group map for the pizza segment of the food service industry, one can
A. measure accurately whether across-group rivalry among pizza establishments is stronger than within-group rivalry, and vice versa.
B. reveal which pizza establishments are close competitors and which are distant rivals, and that not all positions on the map are equally attractive.
C. identify which competitive forces are strong and which are weak for pizza restaurants.
D. pinpoint precisely which pizza restaurants are in profitable strategic groups and which are not.
E. identify easily the entry and exit barriers for each strategic group and intersegment competition with other casual restaurants.
Answer: B
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