What two key words in the definition of advertising are crucial to understanding how advertising fits into the promotion mix?
A. paid and nonpersonal
B. nonpaid and personal
C. paid and communication
D. personal and communication
E. nonpaid and nonpersonal
Answer: A
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With respect to core business processes, the ________ includes all the activities involved in gathering external information, disseminating it within the organization, and acting on the information
A) market-sensing process B) market research process C) target marketing process D) market pulse process E) deployment process
Which of the following would not be included in overhead?
A) marketing costs B) property taxes on the factory C) factory utility costs D) deprecation on factory machinery
Fill in the blank: ____________ represent the belief in the market mechanism, neo-liberalism, and self-interest in the employer/employee contract.
a. Collective agreements b. Individual agreements c. Psychological contracts d. Person-to-person handshake
When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand
A. loyalty. B. insistence. C. preference. D. acknowledgment. E. recognition.