What type of targeting strategy works with uniform products for which the firm can develop a single marketing mix that satisfies the needs of all customers?
A. a differentiated targeting strategy
B. an undifferentiated targeting strategy
C. a concentrated marketing strategy
D. a niche marketing strategy
E. a geographic targeting strategy
Answer: B
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Which scholar(s) created the Leadership Grid?
A. Stogdill B. Blake and Mouton C. French and Raven D. Ohio State University researchers
As the new HR manager, John knew he immediately wants to have the employee handbook translated into the top three languages used by the employees. Yes, English was the primary language for most, but three other languages were utilized by company employees. This is an example of which challenge?
A. challenge of information management B. challenge of consistency C. challenge of loyalty D. challenge of privilege
When using an ABC inventory analysis, the inventory items that make up approximately
________ percent but account for approximately ________ percent of total costs are classified as C items. A) 10-15; 75 B) 10-15; 10-15 C) 75-80; 10-15 D) 75-80; 75-80
Which of the following is an appropriate method for calculating the financial impact on the firm that results from the loss of a key employee?
A) Research comparable salaries on employment data websites B) Never let these employees be in the same building at the same time C) A multiple of the key person's salary D) Calculate the net present value of the future salary owed to the employee under his/her existing employment contract