Which of the following is the most likely objective of a small organization with a mission to be
an expert in its narrow category?
A) improving its responsiveness to dynamic market conditions by shortening its product
development cycle time
B) increasing its market share by expanding geographically
C) increasing its brand reputation, or improving its customer service for high-end customers
D) increasing its market share within its current market, with the intent on dominating a
particular niche
D
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Indicate whether the statement is true or false
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