Which is not one of Sernovitz's 5Ts for word-of-mouth marketing?

A) talkers
B) topics
C) tools
D) training
E) tracking


Answer: D

Communication & Mass Media

You might also like to view...

Nonverbal communication

a. varies very little from one society to another. b. is of little interest to sociologists because it is so difficult to observe. c. varies according to one's race, class, and gender. d. is usually one-way.

Communication & Mass Media

Which of the following would LEAST LIKELY be considered a sensory aid? 

A. The "business casual" clothing worn by a speaker B. Music played by the speaker to show chord progressions C. Graphs shown by the speaker to illustrate statistics D. A model of a heart used by a speaker to show the heart's anatomy

Communication & Mass Media

Sex is not a variable if the study investigates only women.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Shannon and Weaver’s communication model is best illustrated by a

a. circle b. triangle c. square d. line

Communication & Mass Media