Which is not one of Sernovitz's 5Ts for word-of-mouth marketing?
A) talkers
B) topics
C) tools
D) training
E) tracking
Answer: D
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Nonverbal communication
a. varies very little from one society to another. b. is of little interest to sociologists because it is so difficult to observe. c. varies according to one's race, class, and gender. d. is usually one-way.
Which of the following would LEAST LIKELY be considered a sensory aid?
A. The "business casual" clothing worn by a speaker B. Music played by the speaker to show chord progressions C. Graphs shown by the speaker to illustrate statistics D. A model of a heart used by a speaker to show the heart's anatomy
Sex is not a variable if the study investigates only women.
Answer the following statement true (T) or false (F)
Shannon and Weaver’s communication model is best illustrated by a
a. circle b. triangle c. square d. line