The headline in an advertisement reads, "Introducing Pluto's Washable Crayons for the youngest artist in your gallery." This is an example of a(n) ________ headline.
A. tertiary
B. secondary
C. rational
D. direct
E. indirect
Answer: D
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The "Got milk?" campaign emerged after consumers were deprived of milk for a week. What form of advertising research was used to discover the impact of doing without milk?
A) product specific B) market specific C) consumer specific D) quantitative
At which point is supervision most critical in the cash receipts system?
a. accounts receivable b. general ledger c. mail room d. cash receipts
Prices have a direct impact on a firm's bottom line
Indicate whether the statement is true or false
Mike deposited $100,000 in a bank and procured a certificate of deposit on it, payable to himself, for repayment in five years with a five percent interest rate
A year after that, Mike borrowed $25,000 from Jill, and gave her a promissory note to repay it in one year. As collateral, Mike gave Jill the certificate of deposit and asked to put in a prepayment clause, to which Jill agreed. They agreed that Mike could repay in monthly payments, as mentioned in the note. If Mike defaults on the payment even after one year, which of the following is true of the foreclosure options Jill has with the certificate of deposit Mike gave her? A) The bank has to pay her only after the five-year period mentioned in the CD. B) The bank does not have to pay her for the CD. C) The bank has to pay her the difference of $75,000. D) The bank has to pay her $25,000 with one year interest of 5 percent on demand.