________ often come at the expense of ________ because a single customer segment will likely require a variety of products, each of which will have to designed and manufactured.
A. Distributor synergies; supplier synergies
B. Supplier synergies; consumer synergies
C. Marketing synergies; product synergies
D. Product synergies; marketing synergies
E. Marketing synergies; finance synergies
Answer: C
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