The manner in which an advertising appeal is presented is a(n):
A) humor methodology
B) rational approach
C) conative message strategy
D) executional framework
D
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Using your résumé to tell employers you are detail oriented, a team player, and a hard worker
A) is an effective strategy, since all employers appreciate these characteristics. B) is generally not helpful unless you also include concrete proof and evidence to support your claims. C) is often effective as long as you repeat the claims in your application letter. D) often results in a higher starting salary. E) should be avoided as it is considered to be bragging.
The types of messages sent in downward communication might include
A. a focus group's feedback to management. B. an update on the current status from a foreign branch. C. employee expression of grievances. D. an employee's idea for improving a business process. E. instructions about an employee's job.
Which is not another term for international marketing research?
A) cultural research B) cross-cultural research C) foreign research D) multinational research
Which of the following is an effective suggestion for dealing with sales call reluctance?
A) Try to avoid feeling anxious about the initial contact because anxiety is abnormal. B) Do not anticipate success because you may become overconfident. C) Avoid the loss of spontaneity that comes with a well-rehearsed approach. D) Develop a deeper commitment to your goals. E) Employ the premium approach method.