Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n)
A. shareholder.
B. customer.
C. employee.
D. manager.
E. stakeholder.
Answer: E
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With respect to the "six brand building blocks," ________ signifies how well the product or service meets customers' functional needs
A) brand judgment B) brand imagery C) brand salience D) brand performance E) brand resonance
The gradual and ongoing improvement of products and processes while reducing costs is known as
A) TQM. B) process mapping. C) kaizen. D) benchmarking.
Marketing encourages research and ________, the development and spread of new ideas, goods and services.
A. innovation B. introspection C. analysis D. evaluation E. assessment
Shareholder selection committees select potential board of director nominees ensuring that board
members will monitor management sufficiently to protect shareholder interests. Indicate whether the statement is true or false