When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that
A. income in the United States has become more unevenly distributed.
B. everyone has been equally affected by the recession.
C. middle-income consumers are quickly becoming upper-income consumers.
D. everyone is equal.
E. there is increasing purchasing power among lower-income groups.
Answer: A
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Which of the following represents a current asset?
A) automobiles B) buildings C) marketable securities D) equipment
A strategic alliance is a(n)
A) organization skilled at creating, acquiring, and transferring knowledge and at modifying its behavior to reflect new knowledge and insights. B) firm in which top management ensures that there is consensus about the direction in which the business is heading. C) independent grassroots effort whose goal is to create a sustainable organization that helps solve important social problems. D) way of managing in which everyone is committed to continuous improvement of his or her part of the organization. E) formal relationship created among independent organizations with the purpose of joint pursuit of mutual goals.
Leaders in high-context cultures may interpret the low-context followers’ directness as ________.
a. an indication of effective leadership b. a sign of a valuable employee c. a display of respect d. a lack of respect
Generro Company is considering the purchase of equipment that would cost $36,000 and offer annual cash inflows of $10,500 over its useful life of 5 years. Assuming a desired rate of return of 12%, is the project acceptable?
A. Yes, since the positive net present value indicates the investment will earn a rate of return greater than 12%. B. Yes, since the investment will generate $52,500 in future cash flows, which is greater than the purchase cost of $36,000. C. No, since the negative net present value indicates the investment will yield a rate of return below the desired rate of return. D. The answer cannot be determined.