Define the concept of media richness. Which forms of media are more rich and which are less? Explain why this is so, and provide example situations in which the two ends of the spectrum are most appropriate.
What will be an ideal response?
Media richness is how well a particular medium conveys information and promotes learning. More rich media (such as face-to-face conversations) are richer in that they convey both verbal and visual information (multiple cues), and feedback is provided to the sender. Less rich media (such as newsletters) are poorer in that they lack multiple channels, and create no opportunity for feedback. Richer media are appropriate for nonroutine, ambiguous situations, and less rich media are more appropriate for routine, clear situations.
The student should then give an example of the use of the both high and low levels of media richness.
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