To be part of the ________ for a product, consumers must share a common need that can be satisfied by the product and have the resources, willingness, and authority to purchase the product
A) demand center
B) audience
C) value proposition
D) marketplace
E) market
E
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Which of the following is a key difference between services and manufactured products?
A) Services do not exist until the customer buys them. B) Delivered value is more for manufactured products. C) Place and promotion are not significant in services marketing mix. D) Services exist even before they are sold to customers.
We define packaging as all the activities of designing and producing the container for a product. This includes up to three levels of material: primary package, secondary package, and ________ package
A) retailer B) design C) shipping D) consumer E) supplier
You should ______________ the first word of each item in a displayed list
a. italicize b. boldface c. capitalize d. underline
Raj tends to be optimistic and adaptable. Which of the following temperament does he exhibit?
A) Artisan B) Guardian C) Rational D) Idealistic