Information systems that help seize opportunities are called _____.
Fill in the blank(s) with the appropriate word(s).
strategic information systems (SISs)
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In the ATM model, the demand for money depends on
A. the nominal interest rate and the money supply. B. the nominal interest rate and the ongoing rate of inflation. C. the nominal interest rate, the cost of obtaining cash, the probability of loss or theft, and the money supply. D. the nominal interest rate, the cost of obtaining cash, the probability of loss or theft, and the amount of spending.
According to the product life cycle theory, trade between countries is caused by
a. diseconomies of large scale production. b. differences in per-capita income levels. c. the occurrence of monopolies and oligopolies. d. changing patterns of comparative advantage.
According to the brand asset valuator model, strong new brands show ________
A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still B) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still C) high knowledge—evidence of past performance—a lower level of esteem, and even lower relevance, energy, and differentiation D) high levels on energy, differentiation, relevance, knowledge, and esteem E) low levels on energy, differentiation, relevance, knowledge, and esteem
Retrenching to a narrower diversification base is
A. usually the most attractive long-run strategy for a broadly diversified company confronted with recession, high interest rates, mounting competitive pressures in several of its businesses, and sluggish growth. B. sometimes an attractive option for deepening a diversified company's technological expertise and supporting a faster rate of product innovation. C. a strategy that allows a diversified firm's energies to be concentrated on building strong positions in a smaller number of businesses rather the stretching its resources and managerial attention too thinly across many businesses. D. an attractive strategy option for revamping a diverse business lineup that lacks strong cross-business financial fit. E. a strategy best reserved for companies in poor financial shape.