All of the following are ways listed in your text that customers engage with brands via social media except
A. consumers sharing brand information.
B. consumers acting as brand advocates.
C. consumers using search engines to find a product.
D. consumers seeking contact with customer service.
E. consumers seeking discounts.
Answer: C
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Our preference for people and messages that confirm our existing beliefs, attitudes, or values is known as ______.
A. selective exposure B. selective perception C. selective attention D. selective retention
The whole-channel view recognizes that to compete internationally a company must effectively design and manage a standardized global marketing plan
Indicate whether the statement is true or false
Which of the following is NOT an element of issues management?
A) anticipate emerging issues B) deal with opportunities and vulnerabilities C) identify all possible issues D) plan from the outside in
___________ is the extent to which we can remain calm and composed.
a. Emotional composure b. Emotional stability c. Emotional intelligence d. Self-regulation