The essential characteristic of ethical fundamentalism is a reliance upon a central repository of wisdom
a. True
b. False
Indicate whether the statement is true or false
True
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C-charts are used to monitor ______.
A. counts of defects per unit B. proportion of defects per unit C. timing of defects per unit D. costs of defects per unit
In the VALS framework, consumers with the least resources of any segment represent a modest market for most products and services, and are loyal to favorite brands, especially if they can be purchased at a discount are referred to as ________.
A. Makers B. Survivors C. Believers D. Strivers E. Thinkers
PRIZM is a commercial segmentation tool which combines ________ to provide richer
descriptions of consumer segments. A) geographic data with demographic data B) demographic data with behavioral data C) behavioral data with psychographic data D) psychographic data with geographic data
_______________ communication is the ability to transmit messages through e-mail, Skype, videoconferencing, blogs, fax, instant messaging, texting and social networking.
a. Oral b. Nonverbal c. Written d. Electronic