Robert, a marketing manager in a global exporting firm, prefers to strictly follow the work schedule designed by the top management team. Despite the flexibility given to him to reschedule certain functions in the marketing department, Robert favors a standardized and structured approach to work. In the context of Geert Hofstede's cultural dimension model, Robert is more likely to score high on:
Answer : uncertainty avoidance
You might also like to view...
The marketing and sales budget of Cayzon Inc is estimated to be $250 million and its marketing administration cost is estimated to be $20 million
The acquisition cost per customer is $2,000, and it is 10 times more than the retention cost per customer. If 45,000 new customers are acquired, what is the total number of retained customers? A) 320,000 customers B) 825,500 customers C) 460,000 customers D) 700,000 customers E) 160,500 customers
Which statement is true about the full-profile approach to constructing conjoint analysis stimuli?
A) It is possible to reduce the number of paired comparisons by using cyclical designs. B) The number of stimulus profiles can be greatly reduced by means of fractional factorial designs. C) The advantage of pair-wise is that it is easier for the respondents to provide judgments on the paired comparisons. D) The disadvantage of pair-wise is that it requires more evaluations than the full-profile approach.
Which of the following uses graphics to show all activities related to a process, including its inputs and outputs, decision points such as approvals and exceptions, and any cross-functional relationships?
A. value stream map (VSM) B. process simulation C. route sheet D. process chart
Opportunities that fall into the red boxes of General Electric's "strategic planning grid" are growth opportunities.
Answer the following statement true (T) or false (F)