Shondra's team is analyzing target markets for the company's new product idea. Her group is currently considering the different factors it should adopt to divide the market. A major part of this decision involves the customers' needs for, uses of, or behavior toward the product. At which stage of the target market selection process are Shondra and her team currently?
A. Step 1: Identify the appropriate targeting strategy
B. Step 2: Determine which segmentation variables to use
C. Step 3: Develop market segment profiles
D. Step 4: Evaluate relevant market segments
E. Step 5: Select specific target markets
Answer: B
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