In the context of corporate social responsibility, ________ responsibility includes additional behaviors and activities that society finds desirable and that the values of the business support.
A. philanthropic
B. ethical
C. legal
D. economic
E. political
Answer: A
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The key to maintaining competitive advantage, according to Dr. W.E. Deming is:
A) being committed to constant improvement. B) being first to market with all products. C) outsourcing key components. D) challenging all market leaders. E) stressing low-price advantage in all areas.
Using ________, researchers measure consumer responses to new products and marketing tactics in laboratory stores or virtual online shopping environments
A) simulated test markets B) controlled test markets C) business analysis D) standard test markets E) concept development
As the number of communication media has increased, the task of understanding how best to reach target customers has become easier.
Answer the following statement true (T) or false (F)
Marketing metrics are the numeric data that marketing managers use to evaluate a firm's marketing performance.
Answer the following statement true (T) or false (F)