Pedro just learned that a competitor to his fast-food restaurant is opening up. Pedro responds by revising his menu to include more ethnic specialties and starts a customer loyalty club that gives free drinks for every five visits. This is an example of which of the following?
a. a marketing plan
b. a pivot
c. a small failure
d. an over reaction
b. a pivot
You might also like to view...
Control activities under SAS 109/COSO include
a. IT Controls, preventative controls, and Corrective controls b. physical controls, preventative controls, and corrective controls. c. general controls, application controls, and physical controls. d. transaction authorizations, segregation of duties, and risk assessment
Businesses pursuing a __________ strategy focus on a narrow market segment or niche.
A. cost leadership B. differentiation C. specialization D. growth E. psychological
Complex consulting engagements that require a great deal of innovation and creativity are sometimes called "gray hair" projects because they require a great deal of experience on the part of the consultants.
Answer the following statement true (T) or false (F)
The activity variance for revenue is favorable if the actual revenue for the period exceeds the revenue in the static planning budget.
Answer the following statement true (T) or false (F)