What two components make up interactive advertising?

(a) Television and radio.
(b) Audio and video.
(c) Animated graphics and sound.
(d) Rich media and traditional advertising forms.


Ans: (d)

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Determination of user requirements in the analysis step of systems development is more difficult in an e-business implementation because:

a. user requirements inside and outside the organization must be determined b. users are more resistant to change to an e-business implementation c. e-business software is inherently more complex d. users fear e-business implementations will negatively impact their jobs

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What is the difference between product placement and branded entertainment? Identify the key factors influencing the effectiveness of both product placement and branded entertainment

What will be an ideal response?

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Brazil, China, and India are classified as upper-middle income countries, also known as industrialized or developing countries

Indicate whether the statement is true or false

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Which organization was used in the textbook as an example of a company that failed, due to poor ethics?

a. Poppa Johns b. Enron c. Exxon d. Radio Shack

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