What two components make up interactive advertising?
(a) Television and radio.
(b) Audio and video.
(c) Animated graphics and sound.
(d) Rich media and traditional advertising forms.
Ans: (d)
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Determination of user requirements in the analysis step of systems development is more difficult in an e-business implementation because:
a. user requirements inside and outside the organization must be determined b. users are more resistant to change to an e-business implementation c. e-business software is inherently more complex d. users fear e-business implementations will negatively impact their jobs
What is the difference between product placement and branded entertainment? Identify the key factors influencing the effectiveness of both product placement and branded entertainment
What will be an ideal response?
Brazil, China, and India are classified as upper-middle income countries, also known as industrialized or developing countries
Indicate whether the statement is true or false
Which organization was used in the textbook as an example of a company that failed, due to poor ethics?
a. Poppa Johns b. Enron c. Exxon d. Radio Shack