In the context of data-gathering methods, which of the following describes scaled items?

A) ?They encourage respondents to elaborate on their opinions.
B) ?They gather information only on the demographic data of an audience.
C) ?They measure the direction or intensity of respondents' feelings.
D) ?They require respondents to choose between two answers.


C

Communication & Mass Media

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" Videotaping in police stations will accomplish several important things." What component of an effective thesis statement is missing?

a. a general purpose b. a specific purpose c. a goal d. a specific preview of main points e. none of these

Communication & Mass Media

Audience analysis is the process of examining information about your listeners

Indicate whether the statement is true or false

Communication & Mass Media

It is necessary for speakers to utter vocalized pauses when they are nervous

Indicate whether the statement is true or false.

Communication & Mass Media

Which statement best characterizes the relationship between advertising and democracy?

a. advertising created more accountability among political candidates b. advertising supports the media that the public uses for information c. advertising informs the public about political issues d. advertising encourages more citizens to vote

Communication & Mass Media