Discuss the advantages and disadvantages of advertising
What will be an ideal response?
Advertising can reach masses of geographically dispersed buyers at a low cost per exposure, and it enables the seller to repeat a message many times. Beyond its reach, large-scale advertising says something positive about the seller's size, popularity, and success. Because of advertising's public nature, consumers tend to view advertised products as more legitimate. Advertising is also very expressive; it allows the company to dramatize its products through the artful use of visuals, print, sound, and color.
Advertising also has some shortcomings. Although it reaches many people quickly, advertising is impersonal and lacks the direct persuasiveness of company salespeople. For the most part, advertising can carry on only a one-way communication with an audience, and the audience does not feel that it has to pay attention or respond. In addition, advertising can be very costly.
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In the United States, civil rights legislation, from the 1960s and later, outlawed job discrimination on the basis of:
a. Sex b. Education c. Marital status d. Socioeconomic status
Operations aligned with a high-quality strategy may lead to all of the following except:
a. Selection of high-quality suppliers b. Use of certifications such as ISO 9000 c. Increase in customer product returns d. Use of process control and continuous improvement techniques
During which phase of the CPFR do the buyers and sellers establish common business goals and define the responses to events that cause supply chain disruptions?
a. analysis b. strategy and planning c. execution d. demand and supply management
Robert and John entered into a bilateral contract and Robert has fully performed. Their mutual rescission of the contract is binding at common law
a. True b. False Indicate whether the statement is true or false