How do value-based pricing, unbundling, and bundling help marketers hold market share during a recession period?
What will be an ideal response?
ANSWER: Value-based pricing stresses to customers that they are getting a good value for their money. In value-based pricing, the price of a product is set at a level that seems to the customer to be a good price compared with the prices of other options.Unbundling allows companies to lower base prices to stimulate demand. Unbundling entails reducing the bundle of services that comes with the basic product.Bundling can stimulate demand during a recession period. If features are added to a product, consumers may perceive the offering as having greater value, which appeals to some consumers.
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The larger the sample, the more ________ you have when you generalize your sample findings to the population facts
A) error B) precision C) parameters D) means E) weight
The family life cycle concept describes the distinct phases a family progresses through from ________, each phase bringing with it identifiable purchasing behaviors.
A. formation to retirement B. marriage to retirement unless a divorce, separation, or death occurs C. the birth of children until they leave home D. birth to death E. the birth of children to retirement
What are some of the myths about nonprofits?
What will be an ideal response?
A boycott occurs when employers refuse to give their company's products free of cost to union members.
Answer the following statement true (T) or false (F)