Henriette offers financial counseling and management on a fee-only basis. She has found that different customers are willing to pay different rates for her services. This shows that her pricing decisions should depend primarily on
A. choosing an average price that she will charge all her clients.
B. how much her competitors charge for similar services.
C. changes in technology allowing consumers to manage their own affairs.
D. how different customers perceive the value of her services.
E. changes in the economy.
Answer: D
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