The Values Attitudes and Lifestyles (VALS ™) framework has two dimensions:

a. primary motivation and secondary motivation.
b. resources and relationships.
c. primary motivation and resources.
d. attitudes and opinion.


C

Communication & Mass Media

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In his speech, Howie stated:

"If your tooth hurts, what do you do? You go to a dentist. He can help you. If your belly aches, what do you do? You got to a doctor. He can help you. If you arrive home and find your door ajar, what do you do? You call a policeman. He can help you. Similarly, when you need advice on your investments you call a financial advisor. He can help you." In response, many audience members found the remarks insulting. What did they find disconcerting about these remarks? A) The speaker's use of parallelism was too obvious, making him seem insincere. B) The sensory appeals were too rich and, as a result, quite unnerving. C) The speaker has employed gendered, as opposed to gender-inclusive, language. D) The speaker's use of such simple sentences and words lacks proper sophistication.

Communication & Mass Media

Stimuli that are selected from the environment based upon their interest, use, and meaning to us refers to

a. salience. b. vividness. c. schemas. d. expectancy. e. familiarity.

Communication & Mass Media

Executive orders represent ______.

a. a clear violation of the separation of powers b. a constitutionally delegated power of the executive branch c. a power of the executive branch often targeted by political opponents d. none of these

Communication & Mass Media

One disadvantage of verbal RJPs is that it is difficult to control the content of impromptu verbal RJPs

Indicate whether this statement is true or false.

Communication & Mass Media