Choose one of the cultural scenarios in the chapter. How would you have avoided the same cultural problems that the company faced?

What will be an ideal response?


From Table 3-2
? Hire a local marketing firm to identify the best way to translate your company’s slogan or to simply market the product (i.e. find ways to resonate with the local population).
? Use a focus group or native speakers to check the meaning of the translation of the slogan.

Business

You might also like to view...

Transaction information stored in accounting records is a good secondary source of research information

Indicate whether the statement is true or false

Business

In Japan, it is considered ______ to say “no.”

a. important b. impolite c. professional d. impossible

Business

Financial leverage is also known as trading on the equity

Indicate whether the statement is true or false

Business

Which of the following represents the best business writing?

A) We will perform an analysis of the data. B) Enclosed are three samples of our fabric. C) We totally agree that his proposal did not actually seem very feasible. D) Once you sign the document, we'll be good to go.

Business