Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) ________; and (3) adding new attributes to the product.
A. denigrating the attributes of competitors' products
B. actively educating consumers about the product's competitive advantages
C. changing the perceived importance of attributes
D. reinforcing the consumers' sense of self confidence in making wise purchase decisions
E. refocusing a consumer's attention from one attribute to another
Answer: C
You might also like to view...
Which of the following symbols represents the size of the population?
A. ?2 B. ? C. ? D. N
In calculating the cost of goods manufactured, the costs found in ending work in process are added to the total manufacturing costs of the period and the costs found in beginning work in process are subtracted
Indicate whether the statement is true or false
A _____ is aformal document that describes a business concept, outlines core business objectives, and details strategies and timelines for achieving those objectives.
A. business warrant B. business resource C. business directory D. business plan
Cash-and-carry wholesalers are limited-function wholesalers who do not grant credit but otherwise operate like service wholesalers.
Answer the following statement true (T) or false (F)