Sales promotion can involve point-of-purchase materials, store signs, contests, catalogs, and circulars.
Answer the following statement true (T) or false (F)
True
Sales promotion refers to those promotion activities that stimulate interest, trial, or purchase by final customers or others in the channel. This includes use of coupons, point-of-purchase materials, samples, signs, contests, events, catalogs, novelties, and circulars.
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Michael, the training coordinator at Jaxon Solutions, inspected the written materials for a new training program and concluded that the materials were not very readable. Which condition would most likely lead Michael to this conclusion?
A. The training material consisted of too many long sentences. B. The training material contained many checklists. C. Most statements of the training materials were limited to simple words. D. The training material was devoid of technical jargon. E. The text of the materials was combined with illustrations.
Chamberlain Company buys designer clothing to sell in its retail stores. Since much of the merchandise comes from Dallas and Europe, Chamberlain Company must pay freight charges to get the merchandise shipped in. Which statement is true?
a. Transportation-in is added to net purchases to determine cost of goods purchased in a periodic system. b. Transportation-in, paid by Chamberlain Company, is subtracted from purchases under the periodic system. c. Freight charges are only paid by a buyer in a periodic system. d. Transportation-in, paid by Chamberlain Company, is added to the inventory account under the periodic system.
Which of the following is a descriptive statement?
A. “I am sorry that you feel that way.” B. “Let’s work on this together.” C. “We are behind schedule.” D. “You are being naïve.”
What should a company do to improve its accounts receivable turnover ratio?
A) Lower its selling prices. B) Increase its sales force. C) Give customers credit terms of 2/10, n/30 rather than 1/10, n/30. D) Reduce the number of employees working in the credit department.