The process of identifying emerging issues and developing a response before they have a significant influence upon an organization is known as ________

A) primary research
B) consequential research
C) envisioning
D) issues management
E) reading tea leaves


Answer: D

Communication & Mass Media

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Eddie created a new theme with his PowerPointâ„¢ slides at each main point. Visually, it was very

interesting and unique. However, his instructor commented that the use of ___________ would be more effective for the goal of his presentation. A. contrast B. proximity C. alignment D. repetition

Communication & Mass Media

Which of the following is an example of a client that would need PR writing to focus on customers or consumers, financial relations, or social responsibility?

a. General Electric b. Food and Drug Administration c. American Chiropractic Association d. United Way

Communication & Mass Media

Organizational members of approximately the same organizational structure, role, and responsibility levels are known as ________

Fill in the blank with correct word

Communication & Mass Media

Listeners' first impressions of the speaker are based on __________.

A. vocal qualities B. pronunciation C. body movements D. audience analysis

Communication & Mass Media