In 2008, companies spent ______ a year advertising to children.

A. US$100 million
B. US$650 million
C. US$4 billion
D. US$17 billion


D. US$17 billion

Communication & Mass Media

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The primary goal of the news package lead-in is to

a. entice the listener to stay tuned b. assist the anchor in priming the audience about what they’re going to hear c. start your story off so the rest of the details follow d. let the editor know what the story is about

Communication & Mass Media

All of the following are valid suggestions for offering advice EXCEPT

a. Let the speaker ask for advice before we offer it. b. Ask the speaker if she or he is willing to listen to our suggestions. c. Provide ourselves with an out if the advice doesn't work as expected. d. Offer advice in an assertive manner that leaves no room for argument. e. Be willing to read between the lines if our advice is rejected.

Communication & Mass Media

The second stage of a crisis is known as

A) the cleanup phase B) the point of no return C) the critical moment D) when things return to normal E) the warning stage

Communication & Mass Media

One of the advantages of blog content is that other bloggers will share your content through their own social networks

Indicate whether the statement is true or false.

Communication & Mass Media