Merry Inc. is a nonprofit organization that employs a large number of underprivileged people. It sells art and handicrafts made by these individuals at reasonable prices. Merry's target market consists of people who believe in helping others. It uses ________ segmentation.
A. benefit
B. psychographic
C. demographic
D. geographic
E. socioeconomic
Answer: B
Business
You might also like to view...
In a computerized environment, internal controls can be categorized as general controls and application controls.
Answer the following statement true (T) or false (F)
Business
In reaching their verdicts, appellate courts conduct trials and rehear all evidence
a. True b. False Indicate whether the statement is true or false
Business
Ursula wants to evaluate her training. She creates some affective outcomes. What is she trying to measure?
A. Company payoffs B. The economic value of training C. The acquisition of knowledge D. Behavior skills E. Motivation
Business
Compare LANs, WANs and MANs.
What will be an ideal response?
Business