You and your marketing team are conducting a series of focus groups with potential customers of a new product your firm is launching next year. The purpose of these focus groups is to find out what potential customers consider most important in the selection and use of this new product.Which of the following steps in the advertising campaign development process are you performing with this activity?
A. Defining the advertising objectives
B. Determining the advertising appropriation
C. Developing the media plan
D. Creating the advertising platform
E. Identifying and analyzing the target audience
Answer: D
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Which of the following is an example of a high-performance work practice?
A. closed communication B. centralized decision making C. skill-based compensation D. self-managed teams
Which of the following is a measure of customers' sensitivity to changes in price?
A) liquidity ratio B) demand sensitivity C) price elasticity of demand D) marginal analysis E) basing-point
Chancellor Industries, a manufacturing company, prepays its insurance coverage for a two-year period. The premium for two-year's worth of coverage is $14,400 and is paid at the beginning of the first year. Two-thirds of the premium relates to factory operations and one-third relates to selling and administrative activities. The amount of premium that should be recorded as a product cost for the
first year is: A) $ 4,800. B) $ 2,400. C) $ 9,600. D) $14,400.
The Glass Ceiling Act
A. never made it out of congressional committee. B. was declared unconstitutional by the U.S. Supreme Court. C. protects only white females. D. created the Glass Ceiling Commission.