Number of best friends declines from about __________ in early adolescence to __________ in adulthood
A) six to eight; four or five
B) six to eight; two or three
C) four to six; one or two
D) three or four; one
Answer: C
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Which of the following scales has the properties of magnitude, absolute zero, and equal intervals?
a. Ordinal b. Interval c. Nominal d. Ratio
Marketers working for the Department of Health were surprised to learn that a message stating that “cycling burns hundreds of calories” led to lower levels of cycling. You laugh because you know that ______.
a. message impact can reflect changes in beliefs not targeted within a message b. McGuire’s stages of processing show how difficult it is to elicit behavior change c. Reactance Theory predicts a negative impact of such messages d. the message makes cycling seem too easy
Which of the following is concerned with how test takers perceive the attractiveness and appropriateness of a test?
a. Content validity b. Construct validity c. Face validity d. Concurrent validity
Trait theories are primarily explanatory views of personality
a. True b. False