Key drivers of brand equity are:
a. customer brand awareness
b. customer brand attitude
c. customer perceptions of brand ethics
d. all of the above
e. none of the above
d
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What are the two primary goals of screening interviews?
What will be an ideal response?
Mini-Case Question. When considering Dow's product offerings, if the channel system can build an image among quality-conscious customers, the company is improving customer value by increasing ________
A) product assortment B) after-sale services C) availability/delivery D) transaction services E) brand reputation
Which of the following is a result of forming strategic alliances?
A. Organizations do not enjoy synergy. B. The combined service is more expensive. C. One-stop shopping is rendered inconvenient. D. The same technology is used.
The problem with target marketing is that it limits the firm to small market segments.
Answer the following statement true (T) or false (F)