Jillian, the CEO of Pine, Inc., is being interviewed by a TV anchor about a brand-new cellular phone her company recently launched. After asking a few questions about the phone specs, the anchor decided to go a step further by asking about the company’s economic status. Jillian was not prepared for such a question. What step should Jillian take?
a. Repeat or rephrase the question
b. Use organizational signposts
c. Listen carefully and nonjudgmentally
d. Neutralize hostile questions
A
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In a news blackout
A) the government shuts down the news media to control the spread of information. B) officials avoid watching or reading news to ensure minimal outside influence. C) excess information is given to "blow the fuse" of the media and thus keep issues in the dark. D) no statements are issued and no media questions are answered.
Magazines that had cigarette advertising were also more likely to
have articles critical of smoking. Indicate whether the statement is true or false
To influence media coverage, sponsors sometimes offer reporters _______________ to travel to the event, particularly when news organizations would not otherwise fund such a trip.?
a. ?red carpet treatment b. ?junket c. ?royalties d. ?payola
Describe one guideline for having an effective speaker
appearance. What will be an ideal response?