All of the following are included within the business plan BEFORE the appendices EXCEPT ________
A) marketing strategy
B) professional references
C) core production strategy
D) table of contents
E) company profile and strategy
B
Explanation: B) The appendices of a business plan contain extra information added to the plan, not core information. A listing of personal references would be contained in the appendices.
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Indicate whether the statement is true or false
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a. True b. False Indicate whether the statement is true or false
An important step in applying the marketing concept is
A. changing the firm's management methods and procedures. B. changing the firm's organizational structure. C. hiring a marketing consultant. D. making a commitment to customer satisfaction. E. appointing someone with a marketing management background to be the firm's president.
____ reports present information in a clear, objective format.
A. Informational B. Analytical C. External D. Internal