Once a firm decides to enter the international market, what is the next step in the decision-making process?
A) deciding on the marketing organization
B) deciding on the marketing program
C) deciding how to enter the market
D) deciding how to adapt the product to the new market
E) deciding which markets to enter
E
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Which of the following is the best example of bureaucratic control?
A. Southwest Airlines B. U.S. Army C. General Electric D. Levi Strauss E. Ritz Carlton
Staying in contact with a prospective employer after an interview
A) can be seen as troublesome by the employer. B) is not necessary for at least 4 weeks. C) should only be done by phone. D) might be construed as nagging. E) shows that you really want the job.
Business firms vary in terms of how strongly they support the marketing concept
Indicate whether the statement is true or false
A ____________________ fund combines funds and invests the funds of many investors under the guidance of a professional fund manager.
Fill in the blank(s) with the appropriate word(s).