The four Ps of marketing are product, price, place, and ________.
Fill in the blank(s) with the appropriate word(s).
promotion
Marketing research clearly impacts a business in terms of the four Ps: product, price, place, and promotion.
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Kelstone Developers is planning to build a new shopping mall that would require the partial acquisition of a nearby public park. Walking Green, an environmental group, challenges the plan citing environmental destruction
In response to the demands of Walking Green, Kelstone Developers promises to build a huge park-like walkway around the mall. Walking Green is an example of a(n) ________ in this scenario. A) financial public B) government public C) citizen-action public D) internal public E) media public
Coca-Cola cups prominently featured on episodes of American Idol are an example of ________
A) advertainment B) buzz marketing C) personal selling D) sales promotion E) product placement
U.S. GAAP and IFRS provide criteria for distinguishing operating leases from capital leases. Which of the following is not true?
a. Under the capital, or finance, lease method, the lessor records the signing of a capital lease the same as if the lessor sold the leased asset for an installment note receivable. b. Under the capital, or finance, lease method, the lessor recognizes interest expense on the lease liability, similar to recognizing interest expense on long-term notes or bonds. c. Under the capital, or finance, lease method, the lessee amortizes the leased asset, similar to recognizing depreciation on buildings and equipment. d. Under method, the lessee records the leased asset and the lease liability on the balance sheet at the present value of the contractual cash flows at the time of signing the lease. e. The capital, or finance, lease method, treats leases equivalent to installment purchases or sales, where the lessee borrows funds from the lessor to purchase the asset and the lessor recognizes profit at the time of sale.
In all contracts, absolute promises are expressly conditioned
Indicate whether the statement is true or false