Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the number one online marketing concern?
What will be an ideal response?
Web site activities provide extensive personal information. This may leave consumers open to information abuse if companies make unauthorized use of the information in marketing their products or exchanging databases with other companies. Critics worry that through database marketing, marketers know too much about consumers' lives and may not use that information responsibly, taking unfair advantage of consumers.
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A point-of-purchase display is any form of special display that advertises merchandise
Indicate whether the statement is true or false
The amounts reported on the balance sheet for assets, liabilities, and shareholders' equity reflect current market conditions
Indicate whether the statement is true or false
Explain the difference between transaction risk and translation risk.
What will be an ideal response?
The Tylenol crisis demonstrated that public relations is:
A. Closely linked to sound business practices and corporate social responsibility B. A good way to "get media coverage" even during a crisis C. An effective strategy for diverting attention from a negative situation D. The correct approach for marketing products when public trust is threatened E. All of the above