Summarize the process of designing goods and services, and explain where the process differs between goods and services

Answer 1

The typical goods and services development processes are as follows:
Step 1: Strategic mission and vision
Step 2: Strategic market analysis, and understanding competitive priorities
Step 3: Customer benefit package design and configuration
Step 4: Detailed goods, services, and process design
Step 5: Market introduction/deployment
Step 6: Marketplace evaluation

In general, the design of both goods and services follow a similar path from identifying the firm's strategic mission, market analysis, and competitive priorities; designing the customer benefit package (CBP); developing detailed goods and service process design; and market introduction and evaluation. The critical differences lie in the detailed product and process design phases.For services, the focus is on service, service delivery, and service-encounter design, while for manufactured goods, the focus is on design of the physical product and manufacturing processes.