Answer the following statement(s) true (T) or false (F)
1. The primary purpose of a campaign is to educate the client.
2. Continuity means conformity.
3. Extendability means running the same ad or commercial over and over again.
4. Consumers are likely to remember the dialogue of an ad more than any other element.
5. Using the same announcer throughout a campaign helps establish common sound.
1. False
2. False
3. False
4. False
5. True
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