Answer the following statement(s) true (T) or false (F)
1. The primary purpose of a campaign is to educate the client.
2. Continuity means conformity.
3. Extendability means running the same ad or commercial over and over again.
4. Consumers are likely to remember the dialogue of an ad more than any other element.
5. Using the same announcer throughout a campaign helps establish common sound.
1. False
2. False
3. False
4. False
5. True
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A) totalizing B) using loaded language to refer to C) using a euphemism about D) engaging in doublespeak about E) indexing
Humpty Dumpty and subsequent games of skill were created to get around
A. gambling laws. B. age restrictions. C. copyright infringement. D. ESRB ratings.
The purpose of the ________ interview is to uncover information about potential employees and
to use that information to hire a new employee. A) employment B) business C) problem-solving D) informational
You find that most of your classmates are younger than you and certainly less experienced than you in the ways of the world. Consequently, you feel that what you have to say is more important than what they have to say. This is probably an example of
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