Marketing mix refers to the ________.
A. proper blending of the basic elements of product, price, promotion, and place into an integrated marketing program
B. process of identifying and evaluating the various layers of a market
C. process of acquiring customers that involves obtaining individual-level consumer information
D. part of the total market toward which promotional efforts are concentrated
Answer: A
You might also like to view...
The __________ is a theory explaining why a product that begins as a nation's export eventually becomes its import.
What will be an ideal response?
Julio Melara, top seller and motivational speaker, feels that growth and success are facilitated by having:
A) plenty of luck, and the ability to act on it B) strong mentors who spend time with you C) natural talent, and the discipline to maximize it D) written goals, both personal and professional E) a strong organization in which to grow
In what circumstances would it be considered advisable to discontinue a department that has a positive direct operating margin?
a. When that department's direct operating margin is determined to be too great. b. When management has determined that it can reduce that department's direct operating margin by at least its indirect expenses. c. When management has determined that it can reduce indirect expenses by at least the amount of that department's direct operating margin. d. When that department can no longer show a net profit. e. When management has determined that the department's direct operating margin percentage is 30% less than any other department's direct operating margin percentage.
Once the firm knows that a potential market exists, it needs to do all of the following except
A. set up a foreign subsidiary. B. choose between exporting directly or indirectly. C. find and establish overseas distribution if it decides to set up its own export operation. D. consider seeking assistance from a trade specialist if it wishes to engage in indirect exporting.