Customer value equals ________
A) relative benefits divided by number of customers
B) relative price divided by number of customers
C) relative price plus relative benefits
D) relative benefits minus relative price
E) relative price minus relative benefits
D
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Fashion merchandise consists of items that are in continuous demand over an extended time period.
Answer the following statement true (T) or false (F)
Building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is called ________
A) customer lifetime value B) customer-perceived value C) customer relationship management D) partner relationship management E) customer equity
Which statement about the use of e-mail in today's workplace is most accurate?
A) Most messages in today's workplace are sent by e-mail. B) Businesses use memos more frequently than e-mail messages to communicate internally with employees. C) Only managers and top-level business executives use e-mail to communicate with others. D) Today's workers spend very little time writing e-mail messages.
Which of the following statements is correct??
A. ?Other things held constant, it is generally safer to invest money in a proprietorship than in a corporation. B. ?There really is no difference between a general partnership and a corporation, because both have multiple owners and both offer limited liability to the owners. C. ?If you are planning to start a business, which you will run as the sole employee, and if you expect the business to earn $1,000,000 per year before taxes, you always can minimize the total taxes you pay by setting up the business as a corporation. D. ?According to the text, "agency problems" tend to increase when managers own larger relative amounts of the company's stock. E. ?Maximizing the income statement item "net income" might not be the best goal for a corporation if the managers are interested in maximizing the economic welfare of the firm's stockholders (that is, the firm's stock price).